From Doubt to Dominance: Why Confidence is Your Sales Superpower.
The #1 Skill which trumps what you can’t control
Hey team, I am Sunny and welcome to my weekly newsletter.
Each Thursday morning, I tackle reader questions from solopreneurs & salespeople about how to Increase Conversion Rate, faster, Cycle through the narrative and Impact & Persuasion
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Till then, I look forward to seeing you make it count!
What we will Discover in today's post
Today, we are going to explore the alluring world of confidence & break it down into 3 parts:
1. What really is confidence (it's not what you think).
2. Why boosting confidence is your game changer
3. 3 x Confidence Hacks to give you the X Factor over others.
Confidence Explained
When I think of confidence, I think of Don Draper from Mad Men. In this perspective, he has truly arrived in life.
He leans back in his chair as if to say he owns the room. His shoulders are relaxed, but there’s no hint of slouching—he strikes the perfect balance between ease and authority.
This is his brand of confidence.
Genuine confidence can never be manufactured. You can’t fake it until you make it. People see through this.
You can however take elements of what you see integrated them into your character at a conscious level to some degree. This is improvement, not replacement.
At a basic level confidence is often associated with self-belief, authenticity and boldness.
It is this and yet so much more.
Confidence living your life knowing that you will be OK no matter what. It means you can be vulnerable because you know, hand on heart, you are going to be OK irrespective of what happens.
What Confidence is NOT
Trying to be the version of you, whom you aspire to be.
Being concerned about saying or doing the ‘right thing at the right moment’ because it is consistent with how you wish others to view you.
Aiming to please or be approving to others. It is not worrying about rejection because a truly confident person is beyond this as they don’t reject themselves.
What Confidence IS.
Conducting yourself in a manner consistent with your values irrespective of the fallout.
The unwavering belief you have nothing to prove to anyone. If you are unliked for you, being you, that’s OK.
Being comfortable in polarizing people. Not because you want to define your character, but you because your sincere views must be heard.
Why is it a Game Changer?
1. It represents and projects freedom
Truly confident souls often leave their mark on us. After meeting a confident person, we often think, feel or say something like “wow he/she is cool”. They carry themselves in a very specific way without seeking permission to do so.
Confident people can win us over with their aura negating the content of the conversation. We end up saying yes to their conversation only because we bought into their aura.
2. People project themselves onto your confidence
Confidence is such a desired trait amongst the no so confident that they can do whatever is necessary to be associated with that person. Some people project their confidence deficit onto the confident person to fill the void.
You end up wanting to spend more time with them because of the gap they fill.
3. Enhanced Cognitive Clarity
Confident people think with less clutter because they have less emotional attachment to what they are doing. If they win, great.
If they lose, they will be annoyed however have a lot more perspective. They bounce back faster.
Their next response is measured because identity is less wrapped up in the objective.
2 Quotes to Ponder on…
"Confidence is not 'will they like me.' Confidence is 'I'll be fine if they don't.'”
– Christina Grimmie
"Care about what other people think, and you will always be their prisoner”
– Lao Tzu
3 x Confidence Hacks you can use today
1. Slow Down, do less
Consciously slow it all down…your movements, speech, thoughts.
With less on your mind, you are more observant and more present with what is happening around you. This gives you more time to think, process and respond (not react).
You will come across more deliberate. People end up waiting to hear what you have to say.
What you wish to say becomes more important.
2. Dress to Impress (yourself)
What is the feeling I wish to have for myself?
Then dress to give you the ‘edge on yourself’.
If you want it to be power, it could be a navy suit and tie. It could be a certain style of clothing, colour, or accessory.
Clean shaven or beard? Both give you a different feeling for a specific reason unique to you.
3. Physical Projection
Posture is upright, deliberate yet relaxed reflecting relaxed authority.
Lean back in your chair, maintaining open gestures as this signals. This says ‘I am not here to please you. I am open to you however you will have to do your share of the work.’
Take up more room (if it’s not totally inconsiderate). Don Dapper will often take up more room on a two-seater couch by draping his arm across the top of the couch.
As a sales influencer, a sincerely confident demeanor can help you overcome resistance & objection, because of two transactions:
The prospect/client has already bought you on an emotional level. People buy emotionally and justify logically later. The narrative becomes less important.
You have bought yourself and don’t fear rejection because you don’t reject yourself. Other people love to be in the company of people they are in awe of.
This is not about forcing yourself to be different, it's about making some changes to become better so you can have a larger impact in your own way.
1 Thinkway…
Start noticing people more and observe those who exude confidence…what is it they do to give this projection?
Notice the no so confident and how they conduct themselves. Ask yourself, “is this the image I want to project”?